Ideas to Help You up your Social Media Game


 

Around 15 years ago, social media was just used by 5 percent of US adults. It was used mainly for connecting with long-lost family members and relatives that don’t live in the same state. However, times have changed and so has social media. Today, around 72% of US adults use social media. Moreover, businesses across the globe are also using social media for connecting with their customers, marketing their products or services, and growing their brands. As a dentist, there is simply no reason for you to not invest in social media marketing for dentists. 

 

Tips To help you up your social media game 

 

Successful marketing is not just about advertising your services. Today, you are expected to create an experience for your patients online and meet them where they are in their journey. For instance, some people might not be interested in an immediate dental procedure but everybody can make use of good oral hygiene tips. 

 

On the other hand, some patients might have an emergency and require immediate help. In such cases, it should be relatively easy for them to contact you. Thus, if you are just posting about the services you provide, you might miss out on a big chunk of your prospective patients. 

 

While it is understandable that you might have the time for creating extremely innovative content, you can always hire a Dental Marketing Agency for helping you with social media. The following are some tips that can help you in making the most out of social media marketing: 



Create a Brand Experience 

When your patients hear your practice’s name, you want them to think of a brand. Branding a practice helps in creating a distinct image and makes it easier for patients to distinguish it from your competitors. You are not just any other dentist, but a brand that they’d like to associate with. As expected, social media for dentists plays a crucial role in brand building as well as awareness. 



Be Original 

While it might take some time for you to establish your footing online, it is advisable to not just copy others dentists on social media platforms. If you want to create a brand and gain genuine followers, you also need to have a unique voice of your own. Social media is an endless content generator and it is easy to get lost in the crowd if you don’t make an effort. So, make sure that you post original content online. You can hire a company that specializes in dental marketing services to help you come up with such original content. 



Share Live Content 

Content that is available only for a limited period of time is likely to attract more attention than content that can be accessed at any given time. Fear of Missing Out (FOMO) can actually encourage people to engage with your content within a limited time period. You can either share stories or conduct live sessions. 

 

Conclusion 

Trying to grow your business on social media is very different from casually posting once in a while on your personal account. You need to be strategic and plan ahead. More importantly, you also need to be consistent and proactive. This is exactly why most growing dental brands hire companies that offer online marketing for dentists.  

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