Ways to improve the ROI of your PPC for dentist


 

PPC ads are a vital component of your dental marketing mix. They yield instant results, unlike SEO.  Pay-per-click ads are placed above organic results and grab the attention of potential patients searching for dental services. PPC for dentist will work only if it is executed properly. If you are managing your dental practice’s marketing activities single-handedly, you may not see success with your PPC campaigns. PPC involves nitty-gritty that is best handled by a professional agency.  If you are looking for ways to improve the ROI of your dental PPC campaigns, this article is for you. Let’s understand how to improve the ROI of Google Ads for Dentists.

 

How to improve the ROI of PPC campaigns?

 

Here are a few actionable tips to maximize clicks and conversions and improve the ROI of PPC campaigns:

Target the right keywords

This might sound obvious but most people don’t understand how to target the right keywords. Target localized, long-tail keywords that have less competition. You can attract more conversions for keywords with less competition. An agency that specializes in PPC Marketing for dentists will guide you with the right keyword-targeting strategy. Target different keywords in different ads so you can increase your visibility for particular dental services. Choose negative keywords to eliminate irrelevant traffic. 


Optimize your ads for phone calls

Embed a link into the ad that enables potential patients to call your dental office. Your ads should be optimized for phone calls as more than half of searches happen through mobile phones. Display the phone number in your ad only during business hours when there are people to attend phone calls at your dental office. If not, it could create a bad impression. Adding a call extension to your Google AdWords for dentists is the best way to improve ROI since people will be motivated to call and schedule an appointment right away. 



 Optimize your landing page 

You would lose valuable conversions if your landing page is not optimized properly. Most people click on the ad but get disappointed once they land on the landing page. The landing page is either not optimized or doesn’t contain relevant content. Ensure your landing page contains content that directly relates to the ad copy. The landing page should have the same information if your ad copy speaks about an offer for new patients. Hire professional dental marketing services to create attractive and conversion-centric landing pages. 



Track and test your campaign

Track campaign metrics to know what works and what doesn’t. Your PPC campaign will perform better if you test different elements and analyze which one gets the most response. Tweak your campaign depending on the audience response and earn maximum ROI. Test only one element at a time to measure audience engagement accurately. 

 

PPC ads are a cost-effective way to boost your dental practice growth. You can generate maximum ROI from your PPC ads if you follow a few of the best practices discussed here. Contact a professional dental marketing agency to generate maximum ROI from your PPC ads.

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