Critical Keyword Research Trends Followed by Companies


 

Over the years, search engines have evolved exponentially. Where once only the density of keywords mattered, today factors such as user experience, search intent, and keyword relevancy are taken into account when search results are shown. As you can imagine, SEO trends have also changed accordingly. Hence, SEO experts have also changed the fundamental ways in which they conduct research for SEO keywords. While novices in the field may not be entirely aware of the right way of conducting keyword research, hiring the right SEO Company in Los Angeles will help you in making the most out of your SEO efforts. 

 

Important Keyword Research Trends You Must Know About 

 

Keyword density is a thing of the past now. However, there are also aspects of SEO research that have not changed. Keyword tools are used for finding relevant keywords, and then they are used throughout the content written. But the way search engines treat keywords and their understanding of them has changed entirely. The following are some important SEO trends that you must take into consideration: 



Exact-match keywords are obsolete

There is a reason why Google continues to remain a preferred search engine for millions across the globe. It has a long history of trying to design its algorithm in a manner that goes beyond simply matching the word strings that are typed in the search box. And through these constant efforts, they’ve succeeded. 

 

In 2013 Google announced that they were striving to form a deeper understanding of a user’s search journey. Essentially, they focused on trying to make the algorithm understand the search rather than just pull up a bunch of results with exact-matching keywords. 

 

Hence, when you are creating an optimization strategy for every single keyword that you’ve identified, the following are some things that you must take into account: 



a.            Think of what would satisfy the search intent of your target audience. Even the slightest changes in a searchable keyword string can make a huge difference that you must be aware of.



b.    Make a search for the queries you think your target audience will make and then go through the snippets that show up. This will give you tons of clues. 

 

Hiring a Los Angeles SEO Agency will help you in making use of these optimization strategies. 



Prioritize Branded Keywords 

An increasing number of people use search engines to navigate to a particular website and rightfully so. Search engines are making it much easier to navigate to a particular address. Moreover, people are using voice search to just speak the brand name and perform a search. This means that customers that have already made a purchase from you and are returning customers are likely to reach your website by making a search. However, many times branded search often results in a loss of customers as the right brand does not even show up. A practical solution to this problem is using your brand name as a keyword: expanding it, optimizing for it, and monitoring the ranks of your site. 



Entities are Important 

Entities are essentially Google’s way of understanding this world. Entities are all kinds of proper names: Places, brands, people, etc. Google has a map of its own called the knowledge graph which makes up Google’s understanding of the world. When you are included in Google’s map of entities, you will come up in searches where you were implied but not explicitly mentioned. Through the right associations between entities, Google understands what the search is about. So, make sure to use some core entities in your keyword research process. It is advisable to hire a company that offers SEO Services in Los Angeles to be able to include core entities in your keyword research. 

 

Conclusion 

SEO is evolving constantly and hence; it is important to keep up with it. It requires an agile and flexible strategy that can be changed as per the updates. If you are still stuck to the old ways of SEO research, your business will not show up in new-age searches. Hire a Web Design Company in Los Angeles to create a website for your business and make sure to use the right keyword strategy to enrich the content on your website. 

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