Benefits of creating a website that converts
The world has gone digital. Websites have now become an essential part of most businesses. After all, they offer a two-way window for businesses and consumers to interact through the comfort of their offices and homes. Yet many businesses seem to be hesitant about creating a website. Stories of low ROI and zero conversions are enough to make anyone doubt the importance of a website. However, the truth is that such websites are not built strategically; hence, they do not convert. When you hire a leading web design company in Los Angeles, you can rest assured that your website will attract qualified leads and convert them into consumers.
Steps to create a website that converts
The internet is also rife with
strategies that will help you create a website that converts. However, there
are some important steps that you should keep in mind right when you start
designing your website. You can always add various features later on. But there
are some aspects that should be a part of your website right from the start. In
fact, some aspects of design also affect your SEO ranking. And you do not want
to create a website that has a negative impact on your SEO rankings. Hiring an SEO Company in Los Angeles can help you in creating a website that will help
improve your rankings across search engines. The following are some important
steps that you must follow in order to create a website that converts:
Think of Your Target Audience
One of the most common mistakes that
people make when they start designing a website is that they completely forget
about the people they are designing the website for and instead create a
website according to their personal preference. For instance, if you are
someone in your late twenties, selling makeup for teens, your website needs to
be bold and bright as well. The language you use should be familiar to them and
not excessively formal. Don’t create a website that you’d like to use, create a
website that your target audience would love. While it can be difficult for you
to understand what your target audience wants, hiring a Web Design Agency in Los Angeles can be helpful. Such agencies conduct
their research, understand your target audience and develop a website accordingly.
Decide Your Goals
It is important to know beforehand what
exactly it is that you want your website to accomplish. Do you want people to
place orders online? Or do you want them to visit your website and then make a
phone call to make an appointment? Or do you want them to just be able to
locate your store with the help of the website? Depending on your final
goal, your website design and conversion rate would vary. In fact, the copies
for your PPC ads and their respective landing pages would also depend on your
final goals. Even if you hire a PPC Agency Los Angeles to create your PPC ads, you first need to have a
clear idea of your end goals.
Site Mapping and Clear Buttons
Once you’ve done your research on your
target audience and decided on your goals, you can start creating the outline
of your website. Make sure that you make use of clear navigation. Take a step
back, and think of the path you’d want your visitors to take. Then structure
your website in a manner that allows them to follow this desired path.
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