Best PPC Marketing Practices for Dentist (2022)

 

People who have had to face a dental emergency know the importance of having a dental practice nearby. But that’s the thing, people usually think of a dentist when faced with an emergency. For the most part of it, it’s not a very high-priority decision. People try fitting in dental appointments when it’s convenient for them. This should be an important consideration for dentists whether they are starting a new practice or planning to expand their already existing ones. Either way, you must employ a company offering dental marketing services to help you in attracting new patients. 

 

Best Practices for making the most of PPC Marketing for Dentists

 

One of the fastest and most efficient ways of driving up patient volume is through Google Ads for Dentists. If you are wondering whether PPC can actually drive a ton of qualified leads to your website, the answer is YES. However, you need to ensure that your campaigns are optimized to match your target users’ searches. This can be done with the help of a dental digital agency in the following manner: 

1. Options for scheduling appointments easily (phone, online, etc)
2. Appointments that are available readily (within a week or two)
3. Accepting new patients easily 
4. Accepting medical insurance

 

All of this information can be easily communicated with help of PPC campaigns. The following are some of the best dental PPC practices to help you in creating a successful campaign: 

Create a Refined Keyword Strategy 

It can be quite expensive for dental practices to bid on keywords that are too generalized, competitive, and high-volume. Moreover, it is not very sensible to bid on such keywords. Instead, it is advisable to focus on Google AdWords for dentists which will result in lead generation in your location. For instance, you can make use of keywords like “dental cleaning in San Diego” or “pediatric dentist in Carlsbad”

Focus on a well-optimized campaign structure 

Creating a structure for your campaign is as important as creating a keyword strategy. A good structure will help you in writing effective copies, optimizing your account, budgeting and reporting. In order to do this, you need to keep in mind a few tips: 

 

            i) Group all of your locations into a single account instead of creating separate accounts.

            ii) Branded and non-branded search terms should have separate campaigns 

            iii) Divide your keywords into funnel stage keywords or awareness-generating keywords to deliver relevant information to your prospective patients. 

Make use of call-only ad campaigns 

Around 61% of organic search traffic comes from mobile phones. This means that you can assume that most people looking at your PPC ads are doing so through their mobile devices. If your aim is to get these people to book appointments by calling in then all they’d need to do is tap a single button to make this phone call. Thus, you need to ensure that your PPC ads are capable of facilitating this process. A digital agency that has years of experience in creating PPC for dentist ad campaigns would easily be able to do so. 

 

Conclusion 

PPC Marketing for Dentists has immense potential. Once your ad campaigns have been launched, you need to ensure that there are landing pages for each of these ads so that users land on the right page once they click on your ad and can immediately find the information they are looking for. This will encourage them to make an appointment as soon as possible.