How to Create a Scalable Web Design?

 

One of the central focuses of creating a website is its ability to scale. Irrespective of what your business is, or when you plan on launching your website, your website should always be ready to handle a dramatic increase in the number of users. Given that the world we live in constantly keeps changing and thus, the demands of certain goods, products and services might dramatically increase at any given point, you do not want to miss out on an opportunity just because your site crashed from the influx of users. Hiring a digital marketing agency in orange county will ensure that the site you build is not only SEO optimized but also scalable.

A scalable website is capable of supporting both the present as well as future growth. For this very reason, you need to have an expansion plan in place. When you think about the growth of your business, what do you visualize? A multi-location expansion or perhaps acquiring another brand or offering more products? And whatever it is, how do you think your website will fit in the plan? And whether your website will be capable of handling such growth. These are considerations that require an ample amount of time and attention and of course, some technical expertise. So, if you feel a little out of depth, worry not. A good digital marketing company that specializes in web design orange county will be able to help you with everything digital.

4 Tips to Create a Scalable Website

Using these practices to create a website will help you in building a website that is not only scalable but can also be found by search engines thus, making your business more scalable:

1)     Plan and Evaluate

First and foremost, evaluate your short-term as well as long-term goals and plan your digital investment accordingly. For example, there is no point in investing resources and budget towards extensive web design and SEO strategies if it’s just a year-long project. Similarly, if you just acquired a new brand that already has a high rank on search engines and strong link building capability then you might want to keep it going as it was rather than making major changes. On the other hand, if you are launching a new website for a long-term project then you have to take into consideration several factors such as competition, keyword strategies, ranking, etc. In such cases hiring an SEO Company Orange County is advisable.

2)     Strong SEO Strategy

Ranking higher on search engines requires a lot more than just keyword-optimized blogs.  The website structure, URL hierarchy and site structure need to make their respective contributions towards a cohesive SEO strategy. Your website should be organized, discoverable, linkable as well as consistent among a few other things. Search engines find it easier to discover well-organized websites. Map out your pages, make sure that the most important information is highlighted and easily accessible and have a plan before you start building the actual website. Discuss the requirements of your website with the team from the digital marketing company in Los Angeles that you hire so that everyone is clear about what exactly needs to be done.

3)     Use Scalable Technologies

Most high-growth companies seem to invest in marketing technologies that are optimum. Essentially, it is the technology that can be used across several brands and is capable of handling higher volumes.  For example, one can use content management systems that are already available rather than investing in custom CMS that isn’t scalable. These custom CMS require custom coding and they can be difficult to use. Similarly, using a CMS with automated plugin updates, daily backups and enterprise solutions is recommended. Last but not the least, is to ensure security. Your website needs to be secure against attackers otherwise it will lose credibility.

4)              Migration

This step needs to be considered if you are merging brands or planning on launching a new website for a company that already has one. In such cases, you will have to make a decision about the old website. Whether you will discard it entirely or retain information from it. Once you’ve made that decision, you’ll have to plan accordingly and then merge and/or migrate with as little disruption to user experience as possible.

Also Read: Lesser-known SEO Tips for Restaurants

Conclusion

Having a well-optimized, well-organized and scalable website is indicative of a successful business. But along with these, another thing that matters is repeatability. Once you’ve nailed the process, you will become capable of optimizing every website you acquire and making the most out of it.